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eCommerce web portal for selling goods

1AK.by

Wholesale and retail network 1AK-GROUP, in the market of battery suppliers since 1995.

The portfolio of products sold includes more than 70,000 items of goods, united in nomenclature groups, the main of which are batteries for cars and trucks, motorcycles, electric vehicles, UPS, etc.

  • Customer: 1AK-Group
  • Established: 1995
  • Headquarters: Minsk, Belarus
  • Primary market: CIS
  • Number of employees: 1000+
  • Domain: eCommerce
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eCommrce web portal for selling goods
Features
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Features

All the data (prices, products, characteristics, orders, statuses, account info, remains, delivery settings etc.) have being updated automatically.

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Features

All the data for orders (order info, customer info, entity info, delivery info, email requests, shopping cart, registration etc.) have being updated automatically.

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Features

There are new categories, filters, shopping cart and order features, special offers, rebounds features, adjusting of the menu, full editing of the static content, editing of the calculating and delivery processes, status orders, rewiew, promotions, discounts, discount cards.

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Features

Users have the next possibilities: B2B or B2C accounts, product list, product card and detailed characteristics, shopping cart, different types of online payments, compare products, track the products, personal discounts ect.

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Features

eCommerce store has been created easy to scale for the future strategy (change the structure, functionalities, content etc.)

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Features

Strong search optimization functionality has been integrated in the website.

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Features

Integration with the external marketplace (Onliner.by).

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Features

Automatic creation of the specific file format – YML files and fids.

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1ak.by
Targets & goals
Goals of the company:
Increase in market share and total sales;
Increasing sales in the B2B sector online;
Reducing telephone/mail contacts with the buyer due to the convenient presentation of information on the site.
Automation of maintaining a client base, accounting and sales statistics;
Development of convenient tools for users to select goods and place orders.
Targets of the new eCommerce store:
Providing information about the assortment of the company;
Provide audience information about the company and company’s services;
Increasing the number of buyers – members of the loyalty program;
Growth in the number of orders online;
Increase retention rate;
Our company
Team members

Backend developers
Frontend developers
UX/UI designer
QA engineer

Business analyst
Project manager
DevOPS

3800 men-hrs

Estimated working scope

300+ days

Estimated development duration

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1AK.by
Who will be interested?
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Who will be interested?

If you realized that lots of tasks can be solved automatically without the participation of specialists

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Who will be interested?

If you need to reduce company costs and eliminate unnecessary processes

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Who will be interested?

If you need to offer a modern and high-quality service to their customers

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Who will be interested?

If you work in selling B2B goods or services

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Development process
Design creation

A clean eCommerce store with an optimal architecture that meets all the requirements of the client’s audience

Database architecture

Software architecture design based on load forecasts, microservice structure, technology selection and implementation

Frontend part

We made the site according to the principles of mobile first, i.e. the emphasis in design and layout was primarily on the mobile version.

Development process
Integration with the 1C: Enterprise

Automatically updated prices, products, characteristics, orders, statuses, information, remains, delivery settings, promotions, product discounts, personal discount cards.

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Integration with the 1C: Enterprise

immediately gets into Bitrix, and then the necessary information goes to 1C:Enterprise through internal exchange. In the case of legal entities, for example, when creating an account, you still need a return confirmation to the site about its creation in 1C:Enterprise. Data from 1C is updated on a schedule.

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Integration with the 1C: Enterprise

At the moment when the client decides to place an order, we compare prices, balances with 1C in real time to avoid discrepancies and notify the client if the price has changed or the required quantity is no longer available. Thus, we guarantee the maximum reliability of the data in the office.

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Integration with the 1C: Enterprise

exists absolutely autonomously from 1C and functions even if 1C is unavailable. Thus, customers can place orders without thinking about what is happening in the background.

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Integration with the 1C: Enterprise

When a client enters the order history, we take into account that 1C may not respond, if so, we show the latest current order status that is stored in the database, and not an error or disconnection from 1C.

Synchronization order & customer information
Synchronization entity & delivery information
Sending the email requests & registration information
Synchronization shopping cart
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Development process
CRM Bitrix24

The management system made it possible to organize processes within the company and monitor the performance of indicators.

Development process
Admin panel

Creating the admin panel, including:

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Admin panel

The categories and the products in categories, the sorting options, the different categories and pages, the product characteristics for the shopping cart, the order features for the shopping cart.

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Admin panel

Work with the special offers and with reviews and possibility for manual editing the order statuses

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Admin panel

Editing all the levels of the menu and the static content, the calculating and delivery processes (edit cities, prices per km, discounts according to the cost of purchase, ect)

B2B or B2C accounts
Product list for different categories
Product card and detailed characteristics
Shopping cart and different types of online payments
Compare products and track the orders
Rebounds features and personal discounts
Development process
Features for the users

We helped to digitize large businesses, reduce the amount of man-hours spent on working with clients, improve service and step over into a new digital era.

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Development process
Smart search functional

The search optimization, including:

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Data from the site

Search history. Recent searches and the most frequent searches from the database. Search across all entities.

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Synonyms

Different in pronunciation and spelling, but having a similar semantic meaning, for example, a smartphone is a mobile phone. Implement through the admin panel the ability to specify synonyms for different products or categories.

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Morphology. Keyboard layout

Word search in all morphological forms. Automatically corrects when you enter a request

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Misprints

1 or 2 typos in one word, transposition of letters, omission of a letter, extra letter, doubling of a letter, 2 words together, typo in transliteration

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Development process
Automatic creation YML files and fids

In the process of work, we faced the tasks of processing a large number of images, when a lot of new products appear on the site at once and the task is to process images, optimize their size for fast loading for customers.

Results & project delivery
Results

We created a significant eCommerce web portal with a lot of integrations with the different external systems and with the automatically adjusted processes.
First of all, the eCommerce new web portal allowed to automate a lot of processes in the company, also it helps to track potential clients, customers statuses, to analyze of customer’s wishes. It helps to save the requests from their initial stages through the all steps, and increase the satisfaction level of the clients. The implemented decisions help to automate the financial accounting, to control the revenues and expenses ect.

Moreover, the eCommerce store has been created for scaling in the future (change the structure, functionalities, content etc. Also, the platform has various possibilities for customers purchasing and for admins adjusting and editing.

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Retail sales increased
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8%
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Results & project delivery
Increased retail sales by 8%

Thanks to the integration of the accounting system, the time to place an order was reduced by 80%. Connecting the CRM system made it possible to ship goods to the client 2 times faster. Logistic processes has been improved.

We helped to unite the whole company’s processes in the common efficient system with the possibility of a prompt solution of the issues and using the most modern and efficient tools.

Stack
Technologies

Ontid provides full PHP development services. It is more profitable to work with one vendor that has a strong expertise in all aspects of software development like our company than with several companies narrowly focused on either the front-end or the back-end. In addition, it is more difficult to manage multiple providers.

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JavaScript
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Next.js
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React
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Redux
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Redux-saga
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HTML
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CSS
Server
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October CMS
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Laravel
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PHP
Database
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MySQL
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Redis
Delivery
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Docker
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What's next?

You're one step closer to building your perfect product.

  • 1. Preparing a proposal

    Required scope, timeline and apr. price will be included if you provide us with the detailed information about your project.

  • 2. Discussing your project

    Let's jump on a call to discuss all possible options.

  • 3. Let the work begin!

    We start working on your project considering your feedback and keeping you in the loop.

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61 Shadwell street, Birmingham, West Midlands
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